I decided to revisit my minimalism and photography post I did a couple of years ago:
Minimalism and photography. Do they go together? When people think of minimalism they tend to think of having to sort out their stuff and get rid of it. If you follow The Minimalists you will get a much better idea of the concept.
Everybody has their own interpretation of something they read and what they take away from it. At the moment part of my take on minimalism is:
Remove things that don’t add value to your life.
Adopt a conscious consumerism approach, buy what you need not what you want.
Think about using what you have before making a purchase.
Think about how much freedom you will have worrying about less stuff.
Whilst I am slowly reducing the amount of clutter I have, I’m not blindly throwing things out. There is a fine line though. The ‘keep it just in case’ pile is getting smaller in the house. Unfortunately the same pile in the garage is a more difficult task for me to tackle. I don’t know why DIY orientated stuff is harder to make a decision about. I’ve only just got rid of a steamer that hasn’t been used in about eight years. When I stop and think about it now, I can’t reason why I’ve kept it so long. The same goes for an old metal tool box with a collection of oversized spanners in it. A throw back to the days of DIY maintenance on the car. Which I also haven’t done for years. Even the wife thinks of it as a family ’heirloom’.
By now this may start to be familiar in photographic terms. How many flashguns, lenses, bags, filters, brackets [insert anything else you can think of] do you have lying around? How many of these items are kept ‘just in case’?
So that bit of text in italics above is an excerpt from the original post. How am I doing on the minimalism and photography front? Not too bad at all. How about minimalism in general? Could be better is the answer.
Now let me point out the other half is in no way a minimalist. I am still trying to do the conscious consumerism thing. That for me is working a lot better. In the past I would have been a lot more impulsive on my purchases, Now its more a question of ‘well it still works so I’m good for now’.
Of course that will only work for so long…. But I am a lot more mindful of the things I buy. There’s that conscious consumerism thing.
In terms of my photography gear I am already reasonably minimal. I have a ‘standard zoom’, and a ‘medium zoom’ as my everyday carry in a small bag set up. That covers wide angle to telephoto (24-300ish mm in full frame equilavent).
On top of that I only own another two lenses (a 35mm 1.8 DX and a 85mm Macro lens). As much as I try I just don’t like the results from anything wider than 18mm on DX. I have gone through a couple of 10-20mm lenses but I never end up keeping them.
I do go back and forth on the macro lens as well. I currently have one and will hang on to it for the time being.
My better half currently has my old D3200 (you forget how small they are) with a 18-55 and 55-200. Despite my best efforts though she doesn’t tend to use them much preferring her phone instead.
I’ve also got My Nikon V1 and a couple of lenses. I do like using it but I’ve come to the conclusion that if any of It breaks it will not be replaced. I stopped spending money on that system a while back.
What I do seem to have is a draw full of chargers, cables and other stuff of dubious usefulness. I need to sort that lot out sometime.
If you are fortunate enough to have a few lenses for a challenge try going out with just one or two. Or maybe have a look at the metadata in Lightroom to see which you use the most. You might surprise yourself which focal lengths you shoot at.
So how do you cope when your partner doesn’t share your minimalism ideas? Well like most things in life you have to pick your battles 🙂
I have to admit I’m not a full blown minimalist but starting to think about what I keep and what I buy is a step in the right direction.
If your curious about minimalism pop over and pay Joshua and Ryan a visit at theminimalists.com. You never know it may change your life 😉
( Other minimalist advisors are available).
Roaming in Rome – an day excursion on our recent cruise:
If you have had the pleasure of booking a cruise the second thing on your list (after deciding where to go) is what excursions you do.
Booking our cruise so far in advance, the excursions hadn’t actually been released, so it was a return trip to the travel agent to sort them out.
We diligently went through the list for each port of call to see what was on offer. Fortunately they give you a rough guide to how long each one lasts. Some were 12 hours. That was too long for us so we opted for some 1/2 day excursions instead.
One of which was Rome. Now let me say it is impossible to see what Rome has to offer in a half day. A whole day isn’t much good either. Some would suggest you need at least a week.
Being both on a coach and grateful of not driving we got to see some sights that we wouldn’t have time to visit.
Opting for the half day tour results in only a couple of hours or so free. This afforded us enough time (much to the wife’s delight) to do a mini Angels and Demons tour:
We essentially walked a loop from the coach drop off point which between taking in the sights and finding our way around, filled our free time quite nicely.
There are a few things you notice about Rome. It has:
Loads of history
Loads of tourists
A graffiti problem
Loads of photo opportunities
You don’t want to drive there (think of driving in London but more manic and with more scooters)
Should we visit Rome again I think we would look at doing a couple of attractions in a day. One in the morning, one in the afternoon and do them well, without rushing.
As this cruise was an anniversary celebration, photography wasn’t the prime objective. I took my Nikon V1 kit and some lenses…..and did the typical tourist thing using my phone around Rome. I didn’t have to worry about lugging gear around or changing lenses. More importantly I didn’t have to worry about the wife hanging around while I tried to get the shot. There were far too many people to attempt ‘proper’ photography anyway.
Before leaving we had an idea of producing a small photo book after our cruise, so with this in mind decided that the quality from our mobiles would be more than adequate.
Using mobiles and a tablet also had the advantage that we could put the images in albums as we went. Depending on your choices you could organise your images by port, city, attraction, country, you get the idea. Not to mention social media updates were a breeze. Trying to do that with a MILC or DSLR would have required more equipment and a lot more faffing around.
We actually did use our mobiles as phones. The included European roaming package we had with our contracts came in useful on several occasions. As soon as we reached a port the phones automatically connected to the local network. Get the title now? Just in case you don’t know, DON’T use your mobile at sea, the signal gets routed through a satellite system and will cost a fortune.
The cruise was enjoyable, relaxing and everything we wanted, apparently we will be doing it again 🙂
Before we go on our next one I need to do some serious thinking about what gear, photographically I will take.
In fact I’m questioning whether my current collection of equipment is still suitable for my needs.
That’s probably a subject for a future post……
I’m going to stop buying gear because whenever I get into a system things tend to go downhill.
My premise of buying into Nikon CX was to gain a smaller capable system and use the crop factor to extend my DX zoom capability.
I quite like my Nikon 1 system and still use it. Quite a lot actually. It’s not very often you can stick the equivalent of a 300mm lens in your pocket, carry it around all day and not notice.
In terms of extending my zoom capacity with the DX zoom it sort of worked. It would have been better if Nikon hadn’t of knobbled the AF to one centre point though.
Anyway the downhill part became the demise of the 1 system. Nikon couldn’t figure out where to go with it. By the time they released the V3 with the third different body style my expenditure on the system stopped. I’m feeling a bit of deja vu here.
As it happens Nikon’s expenditure on the system stopped as well.
On the DX side of things I started with a D70 had numerous bodies since and currently use a D200 and D5300. So you could say I stuck with DX.
For me DX is a nice compromise in terms of cost, weight, value and performance. I’ve happy with my DX system and for what I do don’t need full frame.
Now it would appear that DX could go the way of CX.
Im starting to feel the APS-C sector is going to become very niche. The only company really sticking to the format seems to be Fuji.
It will be interesting to see what happens as the APS-C segment comes under pressure from smartphones at the bottom end and lower pricing on full frame from the top end. This could also apply to m4/3 as well.
If you don’t need full frame will there still be a choice of formats long term? Or will we be forced to choose between a smartphone and full frame?
Fortunately there is more than enough pre-owned gear around to last for a while.
In the meantime I’m going to stop buying gear and see where the dust settles.
A walk in the woods – what does it do for you?
For me, I get outside, get some fresh air, say hello to other people enjoying the outdoors, listen to the birds and get to look around for potential pictures. I also pay attention to the weather, if it has been raining or is about to rain, watch out for squirrels or maybe deer and keep an eye on the light. While I do all that I get some exercise and get to relax.
And you thought it was just a walk in the woods 🙂
Some images from my last walk:
In the picture above I imagined the lichen to running off the cliff a bit like lemmings. I don’t know why. Now I’ve mentioned it you can see it too, cant you?
How about this one:
At first glance this fungi looks like it’s been stuck on this tree. I was fascinated by the shape and layering.
Talking of things that look like they’ve been placed:
I couldn’t have made a better job of putting this here myself. It’s like it was jammed up between the two branches.
This root structure looks more like some creature that is about to jump out at you. In fact I was expecting it to move while taking the picture.
On this walk I could hear some woodpeckers although they were quite elusive. There were plenty of other birds adding to the sounds of the wood. All of them seemed camera shy on this particular day.
So I wondered about looking at what else was around. We’re almost into spring here so in a few weeks this same wood should have more leaves on the trees. Hopefully a bit more colour and some sunshine too.
I am going to make a point of returning to see the difference.
And I won’t just be looking for the obvious…
Camera/lens: Nikon D5300, Nikkor 85mm Micro
It’s a balancing act these days. My new found interest in Astrophotography has resulted in a new found interest in the weather.
Keeping an eye out for clear nights is now something I do more often. The balancing bit comes in with fitting the odd clear night around family commitments.
According to the weather forecast we are looking at cloud and or rain for the next week or so. Oh well.
Talking of balancing acts, we photographers quite often have to manage compromise. How much we spend on a piece of gear versus have much we will use it is a common one. For hobbyists it’s harder than professionals. Why? Because a pro will look at it as a tool. Does it add value to what I do? How quick will the payback be? For the rest of us it’s more a case of want than need.
Another compromise amateurs make is what gear to actually take with them on a shoot. Too much gear can lead to analysis paralysis. You have some FOMO (fear of missing out) by leaving something behind. So you end up lugging a suitcase of stuff around – just in case. Chances are you will only use one or two lenses on that hike or day out. The rest is extra weight.
Im fortunate in that I don’t have a huge amount of gear. I balance my photography needs with the needs of the family. (Plus the wife keeps an eye on the spending😀).
I’ve got less than half a dozen lenses for my Nikon DX body. I can usually leave a couple of lenses at home without too much anxiety. If I’m really unsure I might leave them hidden away in the car.
My CX kit is a different kettle of fish. I can cover (the FF equivalent of ) 28 – 300mm in three pocketable lenses with not much weight. Whenever I’m out I always carry a spare battery for whatever body I have. In reality I very rarely use it though. Theres that FOMO again.
More often than not my balancing act is do I take the DX or CX kit. If I’m going out for potential wildlife shots I.e. birds, dragonfly’s etc, I’ll take the DX kit with a CX body and FT-1 adapter. More urban adventures and I’ll take the CX gear. Hiking it could be either. Or a combination. In some ways I’m glad I don’t have more.
In choosing the right gear your balancing what you think you’ll shoot against what you’ll actually shoot. A planned day out for photography can make that choice easier, but how many times have you grabbed a camera bag to go out ‘somewhere’ because the sun is shining? Or your just going out anyway. I have to admit I do that all the time.
Sometimes I get some reasonable shots, others the gear just stays in the bag and I enjoy a day in the sunshine.
Whatever your up to may you achieve a suitable balance.
Several websites have reported that Fujifilm won’t go full frame. Apparently the news has come about after Photokina. I hope they stick to that philosophy.
I tried Fujifilm for a while with an XE-1 and the 18-55 lens. It wasn’t too bad but for various reasons I ended up selling it and the 50-230 XC lens I used for the telephoto end of things. It was a bit unfortunate as at the time I was contemplating a photo kit comprising XE series and XT series bodies. Alas it was not to be.
I don’t have any problem with the APSC format at all. In fact for what I do I think it is somewhat of a sweet spot. For most amateurs the APSC size sensor is enough. My current DSLR is Nikon DX (Nikon’s version of APSC). Thinking about it all my DSLRs have been DX and I haven’t had the urge to go any bigger in sensor size.
After the Nikon series 1 debacle I’m not sure we can trust them to continue with their DX line. Nikon have alluded to the premise of less units and more value. In other words fewer cameras at higher prices. This seems at odds with the mass market consumer end DX is aimed at.
The fact that Nikon never really filled out the DX lens line properly doesn’t earn them any points. They iterated consumer zooms unnecessarily. At the same time the DX bodies received what can only be described as ‘meh’ upgrades. You also get the feeling they were forced to release the DX body they didn’t want to do. The D500.
So long term I hope Fujifilm keep to their
promise statement that they won’t go full frame and instead keep the APSC format going together with their version of medium format.
Because the m43 market will be squeezed by smartphones. This would also imply any smaller format will be equally squeezed.
The full frame mirrorless wars are just starting. At a time when camera sales are falling there appears to be a Dodo like rush to get more fish into a shrinking pond. When the splashing stops there could well be some casualties.
If you’ve spent your R&D and tooling budgets gambling on full frame mirrorless and the sales don’t come to recoup those costs…well there may not be enough left in the piggy bank to change direction again.
Yes I have. I consider the lenses overpriced. You could argue they hold their value well though 😀.
The XT-3 is currently £1349 here in the UK (as of date of post) body only. For me that’s a lot of money for an APSC body.The XE-3 body only is £699. Compared to other APSC body offerings Fujifilm do seem to command a premium.
If by charging these prices Fujifilm stay in for the long game that can only be a good thing. A camera is part of a system. If the system gets neglected by one manufacturer while another produces what people want that could well be worth paying a bit extra for.
Should Nikon (or any other manufacturer) continue to neglect part of their range the consequences are obvious. Others will step in to fill the void. It’s no good producing cheaper bodies with a mediocre lens line up hoping you can encourage people to move up a model or three. It might have worked years ago but I’m not so sure it works now.
If Fujifilm can keep their system offerings compelling I think their future in the APSC market could be a good one.
The caveat is whether they have the will to control their pricing strategy to remain competitive.
It took Nikon three years to kill off the 1 series, so will DX become the new CX?
Nikon released their last 1 series camera in 2015. This year after all the speculation Nikon 1 owners were finally put out of their misery with the officially discontinued announcement. The lack of love for CX lenses was there all along, We were in denial.
Unfortunately there could be some parallels with DX here. Why on God’s green earth did Nikon put so much effort into 18-something zooms.
Surely some of those resources could have been put to better use. Like a couple of wide angle primes that people were begging for. But no…let’s do another zoom… just in case we don’t have enough.
Then the piece d’resistance – the AF-P series. Let’s release more of the same but this time we’ll nobble the backwards compatibility. Score.
Nikon couldn’t produce or didn’t have the will (your choice) to proactively run three lens lines. But they have backed themselves into the same corner again.
I am a CX shooter. I am a DX shooter. For me DX (or Aps-c) is a sweet spot of value, size and quality. I don’t need a £2k (or £3k) mirrorless or DSLR or even full frame camera, my photography is more of a hobby.
I fear that Nikon will eventually ‘pull a 1 series’* on their DX range and ignore them out of existence. Maybe not straight away but in the next three to five years.
The problem then becomes a familiar experience. At which point do you say enough is enough and refrain from buying new bodies and lenses.
A bit doom and gloom? Yes, but that is what Nikon 1 owners went through.
Learning from the past do we really want to [have to] go through it again with DX?
* ‘pull a 1 series’ – adj- to totally ignore telling people then discontinue. Pertaining to cameras, lenses etc 🙂
It’s bananas…. Here in the UK, Tesco managed to get them themselves some free publicity on the BBC news website over bananas.
Apparently their inner city stores (due to increased rents) are now charging by the banana rather than weight. Effectively this means the price of said bananas has increased from between 10 and 15p to 25p each according to the article.
Now let’s put that in some photographic context:
A Nikon D850 body only was less than £3000 in May of this year. It is currently between £3249 and £3499. There is a similar price range for the Canon 5Dmkiv. A Nikon D7200 is now £150 more than in May. (Source camerapricebuster.co.uk, today’s date).
I’ve written before that camera prices have been nudging up slowly without anyone really noticing.
The new mirrorless offerings from Canon and Nikon are starting around the £2k bracket. With what appears to be at first sight an accompanying bump upwards in lens prices.
I’m not sure I could bring myself to spend the larger sums of money now being asked for the current mirrorless cameras AND the lenses. No matter how good they are, you are going to need deep pockets.
Hopefully prices of used gear will remain sensible.
It’s interesting how the price of bananas gets people riled up, but the £2k+ prices of new cameras just seems to be accepted.
The mirrorless offerings still seem evolutionary rather than revolutionary. They only took the mirror box out and that took Nikon 19 years.
I’m still thinking this won’t be enough to encourage ‘new’ people to jump onto the band wagon and give a much needed increase to sales.
From what I’ve seen so far, camera manufacturers are still largely ignoring the kind of workflow improvements needed to attract the smartphone buyers.
Eventually the big camera companies may cotton on and stop the ‘ we need to release a new product that’s good but won’t cannibalise our current models’ syndrome.
Until then will photographers quietly put up with increasing prices for not a lot more?
Cos if we do ….it’s bananas I tell ya 😀
Nikon Y series to be released early next year (from an unconfirmed source).
It would appear Nikon are on a roll at the moment. Hot on the heels of the Z series cameras and lenses, a new source hints at the early 2019 release of the next new Nikon mirrorless – the Y series.
Rumored to fill the current gap at the consumer end of the Nikon line up prices and specs are understandably scarce.
Here what we know so far:
Nikon Y series of cameras:
Y only one slot
Y no eye af
Y use another different battery
Y have they used this mount
Y didn’t they build in gps
Y isn’t there a battery grip
Y will this replace dslrs
Y doesn’t it use the ml-l3 remote
Y did they leave the lcd off
Y are the lenses so expensive
Y did it take so long to release the consumer models
Y is everyone going to expect it to be perfect
Y will people get so upset – it’s only a camera
Enjoy what you have.
Nikon full frame mirrorless released… and for some it is disappointing. Well that was always going to happen. You just can’t please everyone.
Initial disparaging comments seem to centre around the lack of a second card slot. I have mixed feelings about this. If Nikon are aiming at the enthusiast market I am not sure a second card slot matters that much. If on the other hand the Z’s are aimed at professionals as a back up or 2nd camera then, yes, maybe it is a bad omission.
Reported battery life has also met with some criticism.
So who are Nikon aiming the new mirrorless at? Based on the specs I would say it’s an enthusiast market (for those with a lot of money). Your view maybe different.
One thing is sure. Nikon are certainly aiming at higher values for their new gear. The Z6 is listed at £2099 body only. The Z7 is £3399 body only, with the 50mm F1.8 at £599. That is one expensive nifty fifty. The 35mm F1.8 will set you back £849. For comparison the current 35mm af-s F1.8 G is £479. Hopefully someone with the appropriate testing resources will be able to say if one lens is worth £379 more than the other.
Time will tell if these prices are considered reasonable.
On the bright side….we got a lens road map 😀
I’m bored with the Nikon teasers now…….
For the gear heads there’s lots of excitement building, we are getting a reasonable idea of the looks and the big question on everyone’s mind…where will they go with that huge mount?
It now clear that Nikon will release two cameras and three lenses later this month. If the rumours are right we are looking at a zoom and a couple of primes for starters.
On the basis my DSLRs won’t self destruct when the mirrorless models are out I have to admit I’m not in the market for one. In fact I don’t see myself buying any camera in the proposed price range, so it’s nothing against Nikon per se.
Lets hope the “take my money” crowd actually pony up something and Nikon have a hit on their hands. In the name of fairness let’s say the same for Canon. Perhaps Sony will respond with an improved offering as well. Competition and choice should be good for everyone.
It will be interesting to see who actually buys the new cameras and whether there will be an increase in
used pre owned models for trade in. The same might apply to the Canon camp as well.
I appreciate just because I’m bored (perhaps a month of teasers is too long for me) others are not. That’s fine it takes all sorts.😀
For Nikon we have to wait just over a week.
Canon fans will have to wait a bit longer.
If your into rumours and Nikon take a look at nikonrumors.com that’s where most sites get their info anyway 😉
Where will Nikon stop? With the 1 series and the Keymission discontinued will Nikon stop there or is a bigger repositioning coming?
No this isn’t about their new mirrorless camera and teaser campaign.
Nikon as well as other manufacturers have stated they want to sell more higher value items. It would appear the consensus is to sell fewer units at a higher price. Whether you agree or not there is a subtle shift in nudging prices higher.
Nikon have effectively discontinued their Keymission and 1 series cameras. DX hasn’t really seen a lot of love lately either. They seem to have an issue running three different lens ranges at the same time. CX, DX and FX fought against each other. People in the FX camp didn’t like resources being used on DX 18-xxx zooms. To be honest people in the DX camp would have liked some primes instead of those zooms as well. Same for the CX camp.
Now we have a potential new mount for the upcoming mirrorless cameras. That puts us back to three different ranges again. DX, FX and what everyone seems to be calling Z mount.
I cannot see how Nikon would be able to manage to satisfy the conflicting demands this will cause. They will want to put resources into a new release – fair enough. They will also want to maintain the FX range (for now) and keep those shooters happy.
Has the APS-C format had its time as far as Nikon is concerned? Anything smaller and you have a comprehensive range of m43 gear to choose from with various body styles and lenses. Fuji provide a good APS-C alternative. Larger formats are also provided for. Do Nikon want or even need to compete in this market segment anymore? There is certainly volume but are the margins still there? Will they just neglect the DX range like they did with the 1 series?
If Nikon wanted to stop their presence in the APS-C arena, now would seem like a good time to do it. R & D effort and manufacturing could be assigned to the newer mount and mirrorless range. Production resources may also be freed up and diverted to a range that could have potentially greater rewards for Nikon. Time will tell if they are going to give up on DX, but I wouldn’t be surprised to see a shift in focus away from the smaller format. On a side note – did / has Sony done a similar thing with their A mount?
Gear prices are rising across the board. Some consumer bodies have gone up by £100 in a year. New releases appear to be asking higher and higher premiums. Lenses are seeing increases as well. We have enjoyed an era of low(ish) costs unfortunately that is now coming to an end.
Photography is getting more expensive at a time of falling sales in the industry. For pros it could mean putting prices up to cover costs. For the other end of the market there could be a shift to secondhand rather than new. As pre owned values increase even more people could call it a day and just use their phone. Camera manufacturers still seem to be dragging their feet around the connectivity / workflow issues. Will the new Nikons address this?
I’m not convinced that the upcoming mirrorless offerings from Canon and Nikon (or the response from competitors) will be enough to reverse the downward trend on a sustained basis. Sure there is going to be some excitement for a while, but longer term who knows? Younger generations prefer a smartscreen to a focussing screen (or EVF).
Makes you wonder what we will be saying in a couple of years.
Whatever gear you have – or are about to get – enjoy your photography….
I’ve added a Nikon 1 V1 macro picture to the macro gallery. The image below was taken with the 30-110mm Nikon 1 lens with attached Raynox DCR250 adapter. A previous article here gives more examples of what this setup can do. It’s a lot lighter and more portable than my dedicated DSLR lens and can give some amazing results.
OK…. so I clipped the wing on the right hand side a little, but I did manage to get a reasonable amount of eye detail. If you’ve ever tried getting this close to flies you’ll appreciate how difficult it can be. They don’t tend to stay still very long 🙂
After a short break due to family commitments and a holiday where I was effectively off grid (yes that can happen in the UK😀) I’m back posting.
The Nikon mirrorless rumours are ramping up with a potential announcement for the end of the month.
As with all rumour sites the comments manifest pure speculation into fact and as I said before there will be considerable room for disappointment.
If we believe current trending items the Nikon mirrorless offerings will be more upmarket than consumer orientated. Some are even thinking that Nikon may surrender the consumer end of things.
I’m not sure about that. People are forgetting the consumer end is where the volume comes from. Should Nikon reposition themselves in the higher end of the market only that would be a brave move.
Although if you go back around the 1980’s Nikon cameras were aimed more at professionals and journalists. Both in terms of price and specs. The consumer end being catered to by Canon, Minolta, Olympus and Pentax. The original big four. Nikon did release the cheaper Nikon EM in 1979 with a range of more affordable, half a dozen or so E series lenses. Neither the EM or it’s E series lenses gained any traction against the competition.
I’m not going to immediately trade in my flapper™️ DSLR for a mirrorless. I’ve already got a V1 that complements it. Unfortunately Nikon have and still remains officially quiet about the future of that system. That’s a shame, with many me included, lamenting what could have been.
Even with cargo shorts on in the recent hot weather, I could carry a body (V1) and the equivalent of 28-300mm focal lengths in my pockets. I think you could be hard pushed to try that with m4/3. A large battery means all day shooting is guaranteed, unless your a compulsive chimper seeking help for an addiction.
Lets hope that both Canon and Nikon offer some complementary models and we have even more choice at sensible prices.
Where are Nikon and Canon aiming? High end mirrorless, high price, low volume or will they go the other way and have a low price high volume offering?
Putting aside the lens mount argument (which is already decided we just don’t know what it is yet), another decision to make is which end of the market to aim for.
Most talk on the internet seems to favour something on the high end. I’m not sure that would be a good idea. Price it too high and you will take sales away from your similarly priced DSLRs. Your replacing one sale with another.
Aim for the mid price market and your aiming at the competition. Keep DSLRs high end and look to complement or replace your mid and consumer products.
Of course this is arguably harder now Fuji have released their X-T 100. It offers a low priced entry into their retro mirrorless system. But is it the old printer and ink situation? Virtually give away one and make it up on the other. In Fuji’s case offer a low(er) priced camera but you’ll have to spend money on the lenses. I think that is the Fuji weak spot. The lenses maybe good but they are not cheap and I doubt if Fuji will ever enjoy the volumes of the other two.
Talking of lenses will Canon and Nikon produce a new range of lenses with their mirrorless cameras? If they do it sort of resets the playing field a bit. Not to mention incurring the wrath of all the legacy lens owners.
Interestingly I was reading a website where the Fuji ambassador had been testing the X-T100 for two months. I wonder if Canon and Nikon do the same? The implication being that any new model would have been out for testing way before an announcement. Take into account production lead times and it makes you think how long is it between committing to a design and final release. A quick google search came up empty handed in respect of camera lead times. Although I did manage to find a non specific electronics lead time of 26 weeks. That’s 6 1/2 months. Having worked in an environment with lead times of 1-2 months (non electronic manufacturing), you start to get a feel for the time scales involved.
Hopefully we will see some juicy information soon. Then the rumor sites will really light up, sort of like an internet aurora 😀