It’s bananas I tell ya!

It’s bananas…. Here in the UK, Tesco managed to get them themselves some free publicity on the BBC news website over bananas.

Apparently their inner city stores (due to increased rents) are now charging by the banana rather than weight. Effectively this means the price of said bananas has increased from between 10 and 15p to 25p each according to the article.

bananas
Are we more worried about bananas?

Now let’s put that in some photographic context:

A Nikon D850 body only was less than £3000 in May of this year. It is currently between £3249 and £3499. There is a similar price range for the Canon 5Dmkiv. A Nikon D7200 is now £150 more than in May. (Source camerapricebuster.co.uk, today’s date).

I’ve written before that camera prices have been nudging up slowly without anyone really noticing.

The new mirrorless offerings from Canon and Nikon are starting around the £2k bracket. With what appears to be at first sight an accompanying bump upwards in lens prices.

I’m not sure I could bring myself to spend the larger sums of money now being asked for the current mirrorless cameras AND the lenses. No matter how good they are, you are going to need deep pockets.

Hopefully prices of used gear will remain sensible.

It’s interesting how the price of bananas gets people riled up, but the £2k+ prices of new cameras just seems to be accepted.

The mirrorless offerings still seem evolutionary rather than revolutionary. They only took the mirror box out and that took Nikon 19 years.

I’m still thinking this won’t be enough to encourage ‘new’ people to jump onto the band wagon and give a much needed increase to sales.

From what I’ve seen so far, camera manufacturers are still largely ignoring the kind of workflow improvements needed to attract the smartphone buyers.

Eventually the big camera companies may cotton on and stop the ‘ we need to release a new product that’s good but won’t cannibalise our current models’ syndrome.

Until then will photographers quietly put up with increasing prices for not a lot more?

Cos if we do ….it’s bananas I tell ya 😀

 

 

 

 

Where are Nikon and Canon aiming?

Where are Nikon and Canon aiming? High end mirrorless, high price, low volume or will they go the other way and have a low price high volume offering?

Putting aside the lens mount argument (which is already decided we just don’t know what it is yet), another decision to make is which end of the market to aim for.

Most talk on the internet seems to favour something on the high end. I’m not sure that would be a good idea. Price it too high and you will take sales away from your similarly priced DSLRs. Your replacing one sale with another.

Aim for the mid price market and your aiming at the competition. Keep DSLRs high end and look to complement or replace your mid and consumer products.

Of course this is arguably harder now Fuji have released their X-T 100. It offers a low priced entry into their retro mirrorless system. But is it the old printer and ink situation? Virtually give away one and make it up on the other. In Fuji’s case offer a low(er) priced camera but you’ll have to spend money on the lenses. I think that is the Fuji weak spot. The lenses maybe good but they are not cheap and I doubt if Fuji will ever enjoy the volumes of the other two.

Talking of lenses will Canon and Nikon produce a new range of lenses with their mirrorless cameras? If they do it sort of resets the playing field a bit. Not to mention incurring the wrath of all the legacy lens owners.

How long?

Interestingly I was reading a website where the Fuji ambassador had been testing the X-T100 for two months. I wonder if Canon and Nikon do the same? The implication being that any new model would have been out for testing way before an announcement. Take into account production lead times and it makes you think how long is it between committing to a design and final release. A quick google search came up empty handed in respect of camera lead times. Although I did manage to find a non specific electronics lead time of 26 weeks. That’s 6 1/2 months. Having worked in an environment with lead times of 1-2 months (non electronic manufacturing), you start to get a feel for the time scales involved.

Hopefully we will see some juicy information soon. Then the rumor sites will really light up, sort of like an internet aurora 😀

It’s not just Nikon

Apparently it’s not just Nikon that gets flack for incremental upgrades to their bodies.

Canon appear to have incurred the wrath of their followers too. If you believe comments posted about the new Canon 6D markII. They seem to be very similar to the negative posts Nikon receive.

It doesn’t matter what camera in the range gets an update. The incremental rather than ground breaking mantra rears it’s head. Together with “we waited this long….for this”.

It really makes you wonder what people are expecting. Camera sales are falling, profits are being squeezed, yet some expect generational rather than incremental upgrades.

Prices are still rising though. A quick look at camerapricebuster.co.uk will show that camera and lens prices have increased quite steeply in the last 12 months. At least here in the UK.

So have we become too demanding  or are we justified in expecting more for less with every new release?