Nikon full frame mirrorless released

Nikon full frame mirrorless released… and for some it is disappointing. Well that was always going to happen. You just can’t please everyone.

Initial disparaging comments seem to centre around the lack of a second card slot. I have mixed feelings about this. If Nikon are aiming at the enthusiast market I am not sure a second card slot matters that much. If on the other hand the Z’s are aimed at professionals as a back up or 2nd camera then, yes, maybe it is a bad omission.

Reported battery life has also met with some criticism.

So who are Nikon aiming the new mirrorless at? Based on the specs I would say it’s an enthusiast market (for those with a lot of money). Your view maybe different.

One thing is sure. Nikon are certainly aiming at higher values for their new gear. The Z6 is listed at  £2099 body only. The Z7 is £3399 body only, with the 50mm F1.8 at £599. That is one expensive nifty fifty. The 35mm F1.8 will set you back £849. For comparison the current 35mm af-s F1.8 G is £479. Hopefully someone with the appropriate testing resources will be able to say if one lens is worth £379 more than the other.

Time will tell if these prices are considered reasonable.

On the bright side….we got a lens road map 😀