Have Canon finally realised?

Have Canon finally realised what the rest us have known for a while?

There are several reports that Canon are predicting a slump in demand for cameras (that’s the short version).

Modest iterations from manufacturers and a lack of filling out lens lines, together with a shift to higher price units have all helped to subdue sales.

Apparently the full frame mirrorless sales are coming at the expense of DSLRs. Did they think we would buy one of each?

Plus as I have mentioned before there is still a lack of consumer confidence in several global market areas.

Even Apple are feeling the pinch, although on a slightly different scale. Apple appear to be citing difficult trading in the Chinese market. The cynical amongst us might say they have pushed the pricing of their latest phones a bit too far.

Speaking of high pricing, Olympus have joined in with their latest offering the EM IX. That is pushing $3000 for a m43 camera. At first glance that’s a lot of money for a small sensor camera compared to the full frame offerings around.

Several camera companies have alluded to a repostioning to sell less cameras with a higher value. The way things are going that seems to be a tough call to accomplish.

The underlying trend though, would question the future viability of the APS sized cameras. With a shift to full frame mirrorless from both Canon and Nikon I can’t see the smaller sized siblings getting a lot of love.

The market is shrinking according to all the sales data and that puts the manufacturers in a dilemma. The current hopes pinned to full frame mirrorless and lenses in a new mount.

I’m still not convinced expensive mirrorless lenses and bodies are the solution…….