Camera manufacturers catch up with the rest of the world.
From various figures available in Japan the camera manufacturers are starting to realise something. The rest of us have known for ages. Spending is going down and there might actually be some austerity in the world after all.
Most of the figures are flat at best or in decline at worst. There are slight regional variations, but essentially there would appear to be a decline in what is a mature marketplace.
The players are competing for less while profits are being squeezed in the process. This will lead to the value or quantity question. Do they sell fewer items at a higher price or go for quantity at a lower price?
Pros and cons exist to each. At the moment they won’t get both therefore some tough boardroom decisions are likely. It is easy to comment on anything from an armchair. People asking for this and that may think differently if it was their company and money. We can scream for something in the UK or Europe but what if it has no chance of selling in the rest of the world?
A market in decline is no good for anyone, manufacturer or customer.
The conundrum will be whether manufacturers can release a market inspiring product. A competitive price and decent profit will be especially relevant.