Area of Outstanding Natural Beauty AONB

Area of Outstanding Natural Beauty – AONB – lets change the name for the sake of it.

It is reported by the BBC the Welsh Government are considering renaming the Area of Outstanding Natural Beauty (AONB) to Natural Landscape of Wales.

Apart from the huge cost for re branding it seems to me they are losing an important message.

Rhosilli Beach, The Gower

How on earth does ‘Natural Landscape of Wales’ convey the same message as Area of Outstanding Natural Beauty?

The AONB is already a recognised brand. ‘Natural Landscape of Wales’ could mean anything.

Is this all they have to worry about?  Renaming something that doesn’t need it?

Surely there must be more important things that deserve Welsh Government attention?